Your Service Desk Is Trash: How to Build an MSP Service Desk with Data, Process & Heart

Your Service Desk Is Trash: How to Build an MSP Service Desk with Data, Process & Heart

In this episode of How to MSP, host Andrew Moore welcomes Mark Sowden, a 20-year MSP veteran and former Vice President of Service who has built award-winning delivery teams from the ground up. Mark breaks down the exact strategies used to whip chaotic service desks into shape, focusing on accountability, data integrity, and scalable team structures.

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How Do You Perform a Cybersecurity Risk Assessment for SMBs?

How Do You Perform a Cybersecurity Risk Assessment for SMBs?

At the core of any risk-aware strategy is a cybersecurity risk assessment. This is not a one-time technical audit. It’s a structured, repeatable process that evaluates vulnerabilities, identifies likely attack vectors, and prioritizes remediation based on business impact.

For SMBs, this process is often eye-opening. Many are unaware of the full scope of their digital exposure or assume their size makes them less attractive to attackers.

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Beyond the Call Center : Why Dedicated Remote Talent is the MSP Growth Lever
Hiring, Service Management, KPIs Andrew Moore Hiring, Service Management, KPIs Andrew Moore

Beyond the Call Center : Why Dedicated Remote Talent is the MSP Growth Lever

Discover the critical difference between low-cost outsourcing and strategic staff augmentation.  This episode explores how to bridge those gaps by integrating dedicated international resources who bring high-level problem-solving initiative and cultural alignment to your service desk. You will learn how to implement essential daily disciplines and structured onboarding plans that ensure these remote team members are fully integrated into your company culture.

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Using “Moneyball” to Hire & Retain Top Talent for Your MSP
Hiring, Service Management, KPIs Andrew Moore Hiring, Service Management, KPIs Andrew Moore

Using “Moneyball” to Hire & Retain Top Talent for Your MSP

A major theme of this episode is applying the concept of Moneyball to recruitment. In the book (and movie), the Oakland A's realized they couldn't afford "five-tool players" (superstars who do everything), so they focused on undervalued players who were elite at one specific thing (getting on base).

James Bier argues MSPs should do the same. You might not find the perfect "unicorn" technician who knows every stack and has perfect soft skills. Instead, look for "Trade Craft" and "Grit"—traits that are often undervalued by traditional HR but predict massive success in an MSP environment.

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